The Smart Fortwo car gets the rock ‘n roll treatment on the hands of the celebrity-friendly Ed Hardy fashion label.
For about $23,000 (on top of the price of the car) you can have a Limited Edition Ed Hardy Smart Car in either black or white. Each car is autographed and numbered by Ed Hardy designer, Christian Audigier himself.
The custom job features include leather seats with tattoo embroidered suede inserts, a seven layer Ed Hardy tattoo inspired satin paint scheme, and twelve piece interior accents finished in piano black gloss, and integrated Bluetooth and navigation systems.
Since we’re talking about rock ‘n roll, the sound system is given a big upgrade as well. This includes a specialized Ed Hardy Kenwood 6.1” touch screen AM/FM/CD/DVD player
On the exterior, the car gets a chrome dual tip exhaust system designed by Doug Thorley Headers, the Ed Hardy edition badging, and satin black multi-spoke wheels with the Ed Hardy “Tiger” center hub cap.
Considering the fact that the car itself costs less than the price tag of the custom job, people who opt for this must really like the design.
Key Themes Behind This Trend
- Custom Car Designs
- There is a growing trend of customizing cars with unique and personalized designs, offering opportunities for designers and car manufacturers to collaborate and create innovative and eye-catching vehicles.
- Fashion Collabs in Automobile Industry
- The collaboration between fashion labels and automobile manufacturers, like the Ed Hardy Smart Car, presents opportunities for disruptive innovation by combining fashion-forward designs with cutting-edge car technology.
- Personalized Sound Systems
- The trend of upgrading sound systems in vehicles, as seen in the Ed Hardy Smart Car, opens doors for audio equipment manufacturers to develop specialized and high-quality audio solutions tailored for cars.
Where This Applies
- Automobile Customization
- The rise in demand for car customization, exemplified by the Ed Hardy Smart Car, creates opportunities for businesses specializing in customizing and modifying vehicles to offer unique and personalized options.
- Fashion and Automotive
- The intersection of fashion and automotive industries, demonstrated by the collaboration between Ed Hardy and Smart Car, presents opportunities for disruptive innovation by merging fashion aesthetics with automobile design and marketing.
- Car Audio Systems
- The market for high-quality audio systems in vehicles, showcased in the enhanced sound system of the Ed Hardy Smart Car, opens avenues for audio equipment manufacturers to develop cutting-edge car audio solutions and technologies.
