Amidst the Twilight mayhem, Duhop will be releasing a ‘New Moon’ inspired make-up line.
Cristina Bartolucci (DuHop) has created two different lines based on the movie. One is ‘Luna Twilight,’ a sophisticated lipstick that will have the Robert Pattinsons of the world searching for you; the other is Volturi mascara, a deeper and darker tool for having all the vampires swooning over your lashes.
This is just another bit of fuel for the fire that is the Twilight Saga.
What's Driving This Trend
- Movie-inspired Cosmetics
- Opportunity for other movie franchises to collaborate with cosmetics brands and create makeup lines inspired by popular films.
- Celebrity-inspired Makeup
- Potential for cosmetics brands to partner with celebrities and create makeup lines that cater to their fan base and capture their unique style.
- Fantasy-themed Beauty Products
- Opportunity for beauty brands to tap into the fantasy genre and create makeup lines inspired by vampires, werewolves, and other mythical creatures.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunity for cosmetics brands to create unique and highly sought-after makeup products inspired by popular movies or celebrities.
- Entertainment
- Opportunity for movie studios to collaborate with cosmetics brands and create special makeup lines to promote their films and engage fans in a new way.
- Fashion
- Potential for fashion brands to collaborate with cosmetics brands and create makeup collections that complement their clothing lines and offer a complete head-to-toe look.
