In addition to avoiding sexually transmitted diseases, the most common reason for wearing a condom is to avoid pregnancy.
The thought of having a kid in this economy is scary enough, but imagine if that kid grows up to be as hated as Adolf Hitler, Osama bin laden or Kim Jong-Il.
That is the scarevertising approach of these witty ads for Extra Safe Latex Condoms by Doc Morris Pharmacies.
The ads were done by Grey Worldwide (Düsseldorf, Germany).
Implications - The Creative Directors for this controversial but hilarious ad were Lindsay Cullen and Jorn Sonnenberg, who also served as the commercial's copywriter. The Art Director was Eric Straub, and the images were illustrated by Klaus Knuth.
What's Driving This Trend
- Controversial Advertising
- Using controversial figures like Hitler and Bin Laden in advertising campaigns to grab attention and establish a brand identity.
- Humor in Marketing
- Using humor as a tool to grab attention and convey a message in marketing campaigns.
- Safe Sex Messaging
- Focusing on safe sex messaging to avoid STDs and unwanted pregnancies.
Who This Affects Most
- Pharmaceuticals
- The pharmaceutical industry can capitalize on incorporating safe sex messaging and humor in marketing campaigns.
- Advertising
- The advertising industry can explore the use of controversial figures and humor in marketing campaigns to grab attention and convey a message.
- Sex Education
- The sex education industry can use these ads as examples in their curriculum to highlight the importance of safe sex practices.
