The Discovery Channel has been pretty successful with their web-based viral videos, so their upcoming online show, the "Deadliest Catch" is already anticipated to be a hit.
The video shows a glass tank full of crabs falling and breaking, freeing hundreds of crustaceans.
I'm not sure if this ad was a lucky fluke and shot on the spot of the real accident or if it was a well choreographed stunt. Chances are, you will probably never find out, but the video is a great watch.
Why This Trend Is Growing
- Reality Show Marketing
- The success of web-based viral videos for The Discovery Channel's 'Deadliest Catch' highlights a trend towards utilizing reality show marketing strategies to engage audiences.
- Interactive Online Shows
- The anticipated success of 'Deadliest Catch' as an online show indicates a growing trend towards producing interactive content to captivate viewers.
- Ambiguous Authenticity
- The debate over whether the accident in the video was staged or real showcases a trend of embracing ambiguity to create intrigue and engagement with audiences.
Industries Being Reshaped
- Media and Entertainment
- The success of viral videos and online shows suggests that the media and entertainment industry can explore new avenues for engaging viewers and leveraging reality show marketing techniques.
- Digital Advertising
- The use of engaging and viral video content in the 'Deadliest Catch' highlights the potential for digital advertising to captivate audiences and create brand buzz.
- Reality TV Production
- The online success of 'Deadliest Catch' signals an opportunity for reality TV production companies to embrace interactive and ambiguous storytelling formats to captivate viewers and generate excitement.
