Retro Military Fashion

Womenswear-Centric in Dazed & Confused Japan

The combination of 1930’s era fashion and retro army-wear inspires Dazed & Confused Japan in the December 2009 issue. The entire edition is dedicated to a look at womenswear, which is fitting with the 1930s and ‘40s fashions that have been heavily influencing designers for a few seasons.

Model Anya Kasakova models throw-back looks with a modern twist for Dazed & Confused Japan. The editorial was photographed by Yasunari Kikuma and styled by Lotta Volkova for the fashion feature and cover shoot.

Retro Military Fashion
Opportunity for designers to create nostalgia-driven military-inspired collections for women.
1930s and '40s-inspired Fashion
Opportunity for designers to modernize retro styles that remain influential in contemporary fashion.
Womenswear-centric Fashion Magazines
Opportunity for publishers to highlight fashion trends through dedicated editions of women's fashion magazines.

Where This Applies

Fashion Retail
Retailers can benefit from stocking military-inspired retro fashion collections for women.
Fashion Photography
Photographers can experiment with 1930s and '40s-inspired fashion photography to create modern yet retro visuals for fashion brands.
Publishing
Publishers can experiment with dedicated editions focused on women's fashion to increase readership and drive revenue from advertisers.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 90%
Freshness 8%

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