If you've ever thought you could design an awesome candy bar, here's you're chance. You can design and win your very own, one-off custom Cadbury's Dairy Milk bar!
Hot on the heels of the famous Gorilla and Trucks campaigns, Cadbury has gone virtual and launched a chocolate bar making competition. Design your dream bar using using the "Chocolate Steam Dream Machine" and if the parrot judge likes it, you could win your very own, personalized Cadbury Dairy Milk chocolate bar.
I'm liking marshmallow, pistachio and nougat...mmmmm.
Key Themes Behind This Trend
- Virtual Brand Experience
- Cadbury's 'Chocolate Steam Dream Machine' allows customers to create their dream chocolate bar virtually, creating an opportunity to invest in virtual brand experiences.
- User-generated Products
- The introduction of user-generated chocolate bars opens the door for other brands to offer customizable products, creating an opportunity for user-generated products
- Online Competitions
- Online competitions such as Cadbury's Dairy Milk Cadbury have become a popular marketing tool that offers differentiation which results in an opportunity for other businesses to create online competitions too.
Where This Applies
- Food and Beverage
- The food and beverage industry can capitalize on custom products through allowing customers to create their own custom menu items.
- E-commerce
- Companies can use technological advancements to offer customization experiences online, creating customer satisfaction and differentiation.
- Marketing
- The inclusion of online competitions in marketing plans is an effective approach and can be used to increase brand awareness and customer loyalty.
