Every flat pack fan loves getting their annual IKEA catalogue, which is why it's no wonder their new campaign to promote IKEA kitchens in the Netherlands is taking off!
Any Dutch IKEA customers who have recently purchased a new kitchen from the Swedish retailer are invited to participate in an online, crowd sourced catalog, the Open Keuken, by submitting photos of their new cooking space. Not only will they get to see how other users rate their kitchens, but they'll have a chance to win back the monetary investment they put into their IKEA kitchens! At the same time, this type of brand engagement will hopefully inspire new customers, and therefore entice them to buy from IKEA too. Just for voting, they'll have a chance to win their own IKEA kitchen too, which is reason enough to vote in my books!
Why This Trend Is Growing
- Crowd Sourced Catalogues
- Opportunity for brands to engage their customers and create a sense of community by leveraging user-generated content.
- Brand Engagement
- Opportunity to connect with customers on a deeper level and inspire brand loyalty through interactive campaigns.
- Incentive Marketing
- Opportunity to incentivize customers to participate in marketing campaigns by offering rewards or chances to win valuable prizes.
Industries Being Reshaped
- Furniture Retail
- Opportunity for furniture retailers to showcase their products in an engaging and interactive way, encouraging customers to make purchases.
- Home Improvement
- Opportunity for companies in the home improvement industry to promote their products and services through user-generated content and customer testimonials.
- Online Advertising
- Opportunity for online advertising platforms to develop innovative campaigns that foster customer participation and interaction.
