If you visit the www.artecompleta.com.br site, you'll see a small area of a famous piece of art as part of an interactive ad for the MASP (Museum of Art of São Paulo). As you move your cursor, you can control which part of the art you see. The catch? You can also see the part of the art that someone else in the world is also looking at. The more people on the site, the more of the art you get to see. A very cool visualization experience when others are on the site at the same time. Great work from DM9DDB of Brazil.
Key Themes Behind This Trend
- Collaborative Art
- Opportunity for businesses to develop online platforms and apps for people to collaborate and complete art together.
- Interactive Advertising
- Opportunity for businesses to develop innovative interactive ads that engage consumers and create a unique experience.
- Virtual Museum Exhibitions
- Opportunity for businesses to create virtual museum exhibitions that allow people all around the world to interact with art.
Where This Applies
- Advertising
- Interactive art ads create opportunities for advertising agencies to create unique and engaging experiences for consumers.
- Art and Culture
- Collaborative art platforms and virtual museum exhibitions create opportunities for businesses to disrupt the traditional art and culture industry.
- Technology
- The development of online collaborative art platforms and virtual museum exhibitions requires innovative technological solutions.
