Coca-Cola is scheduled to unveil a new line of drinks based on traditional Chinese herbal ingredients and recipes in the first quarter of 2008.
"This collaboration will ultimately help us bring the insights and benefits of traditional Chinese medicine to consumers all over the world," said Rhona Applebaum, VP of Coca-Cola said. "As the world's largest beverage company, we can add global reach and world-class marketing skills to help promote Chinese wisdom in preventive holistic health through new and innovative beverages."
As more and more consumers demand healthier beverage choices, Coke is answering their calls by adding alternatives such as tea, water and energy drinks to its range of carbonated drinks.
Key Themes Behind This Trend
- Healthier Beverage Choices
- Opportunity to create innovative and healthy alternatives to traditional carbonated drinks using herbal ingredients and recipes.
- Traditional Chinese Medicine
- Opportunity to bring the insights and benefits of traditional Chinese medicine to a global audience through beverage innovation.
- Global Reach for Preventive Holistic Health
- Opportunity to promote Chinese wisdom in preventive holistic health to consumers worldwide through new and innovative beverages.
Where This Applies
- Beverage Manufacturing
- Opportunity for beverage manufacturers to develop new product lines incorporating traditional Chinese herbal ingredients and appeal to health-conscious consumers.
- Health and Wellness
- Opportunity for the health and wellness industry to collaborate with beverage companies to create and market products based on traditional Chinese medicine and preventive holistic health.
- Global Marketing
- Opportunity for marketing professionals to reach a global audience and promote the benefits of traditional Chinese medicine in preventive holistic health through innovative beverages.
