Chanel’s soon to launch limited-edition London Madness collection features a gorgeous bright red lipstick and nail varnish along with this ‘Pearly Banner Palette’, an ivory, silver and gold highlighter stamped with the Union Jack flag.
It will be available exclusively at Selfridges in May for £32 and then nationwide from July.
Implications - Patriotism is an age-old concept that many place value on; however, with some regions and countries forming their own personality and area of expertise, those living outside of a said country are showing patriotism for foreign lands. Thus, flags and other patriotic imagery can (and should) be incorporated into various designs, as it will almost definitely be well received by all.
What's Driving This Trend
- Patriotic Cosmetics
- Incorporating patriotic imagery in cosmetics products offers market potential for flag-waving customers.
- Limited-edition Collections
- Creating limited-edition collections for seasonal or national events can drive demand for exclusive cosmetic products.
- National Pride
- Demonstrating national pride through cosmetic products can serve as a point of differentiation in the market.
Who This Affects Most
- Beauty and Cosmetics
- Beauty and cosmetics industry can capitalize on the trend of incorporating nationalistic and patriotic imagery in their products.
- Fashion
- Fashion industry can also benefit by including patriotic imagery and colors in their seasonal collections, considering the positive reception in the market.
- Retail
- Retail industry can capitalize on the limited-edition collections trend by creating exclusive products for seasonal or national events.
