Cars splattered with humongous ads—we’ve all seen them driving around. What I’ve always wondered is whether those ads are advertising the driver’s own company or the business of someone else. If the driver has been on the cashURwheels site, then the answer would be someone else. The Australian firm cashURwheels offers an online marketplace where drivers connect with companies who want vehicle-based ads.
According to Springwise, cashURwheels connects drivers directly with potential advertisers (rather than going through an agency). Drivers create their profiles with photos of their car and infor about their driving habits and commute patterns. They can then bid on the ad campaigns available or put in a request to contact the advertisers directly. Read more about cashURwheels on their site.
What Makes This Trend Stand Out
- Peer-to-peer Advertising
- Opportunities to create platforms for direct communication between drivers and potential advertisers, removing the need for agencies.
- Ad-based Income for Drivers
- Potential to create more marketplaces that offer drivers the opportunity to monetize their personal vehicles through ad campaigns.
- Vehicle-wrapped Advertisements
- The rise of more digital marketplaces that offer businesses to connect with drivers to advertise their products and services through car-wraps.
Sectors Adopting This
- Ridesharing Industry
- Peer-to-peer advertising could offer a new form of monetization for rideshare drivers and car-sharing companies.
- Marketing and Advertising Industry
- Companies and agencies may explore this concept of direct communication between drivers and potential advertisers to cut costs and offer more flexible ad campaigns.
- Digital Marketplace Industry
- The rise of digital platforms that cater to drivers and businesses looking to participate in ad campaigns could become a new segment in the fast-growing digital marketplace industry.
