The Hersheys Co. didn't think this one through. Their Ice Breakers Pacs are packaged similarly to the way illegal drugs such as cocaine, crack, and heroin are distributed - in small, heat-sealed baggies. The candy is really a dissolvable pouch with a powdered sweetener inside. A Philadelphia Police Chief Inspector says "It glorifies the drug trade." Is this even legal?
Implications - This unique trend puts a twist on the packaging that most people associate with the drug world. Though considered daring and may not be highly accepted by an older demographic, this type of packaging greatly appeals to younger, more rebellious individuals. Businesses should develop packaging for their products that pushes boundaries, attracting as many unique customers as possible.
What Makes This Trend Stand Out
- Boundary-pushing Packaging
- Packaging that challenges societal norms can attract younger, more rebellious consumers.
- Reimagining Drug References
- Incorporating elements of drug culture in a non-offensive way can create buzz and intrigue.
- Controversial Branding
- Bold and daring branding can generate attention and spark conversations.
Sectors Adopting This
- Confectionery
- Confectionery companies can explore innovative packaging designs to stand out in a crowded market.
- Beverage
- Beverage brands can experiment with unconventional branding strategies to capture the attention of younger demographics.
- Fashion
- Fashion brands can utilize controversial branding tactics to attract a young, edgy customer base.
