CELEBDAQ is a celebrity stock exchange game from the BBC. Simply put you buy & sell shares in celebrities not companies. There is also a sports version available.
Its free to play - just sign up at www.bbc.co.uk/celebdaq.
You get £10,000 to start and its up to you to make as much profit as you can by buying and selling 'shares' in listed celebrities. Share value of celebrities depends on the amount of press coverage they get. Top shares on the 20th March (as I write this) are Heather Mills and Louis Walsh, biggest loosers are Ray Quin.
Be warned, its very addictive.
What's Driving This Trend
- Celebrity Stock Exchange
- The CELEBDAQ game from BBC, where users buy and sell shares in celebrities, reflects a growing trend of novelty investment platforms.
- Gamification of Trading
- Similar games could be developed by trading platforms to educate new investors, make trading more approachable and provide additional revenue streams.
- Celebrity Influence Index
- Increasing popularity of celebrity-based investment platforms presents an opportunity for data-driven companies to develop a metric to quantify the effect of celebrities on markets and stocks.
Who This Affects Most
- Finance
- The CELEBDAQ game highlights the potential for unique investment platforms that can capture a wider audience than traditional finance tools.
- Entertainment
- Gamification of celebrity culture could be an opportunity for media and entertainment companies to tap into a new revenue stream and engage with a growing target market.
- Data Analytics
- Data analytics companies can create specialized metrics to be used in games like CELEBDAQ that offer new opportunities for data-driven insights.
