In Ben Stiller's latest movie, Tropical Thunder, the characters guzzle down Booty Sweat, an energy drink that was fictional when the movie was shot. I say 'was' because now Paramount Pictures wants to market a real energy drink under the brand.
"Not to my knowledge has this ever been done before," says Michael Corcoran, president of consumer products at Paramount Pictures. "We're very excited, because it has the potential to live for quite a while, well beyond the film."
A great idea for additional revenue and easy movie marketing. I know if they had launched a Blue Steel energy drink when Zoolander came out, I would have been tempted to try it...
When the Tropical Thunder movie hits theatres 15 August, I'm sure a lot of the audience will be wired on Booty Sweat!
What Makes This Trend Stand Out
- Movie-inspired Products
- The success of creating Booty Sweat energy drink from Tropical Thunder has proved that marketing movie-inspired products can generate additional revenue.
- Fictional Products Turning Real
- The trend of turning fictional products in movies into real-life products can provide industries with opportunities to innovate and create more revenue streams.
- Nostalgic Marketing
- Industries can capitalize on the nostalgia of movie-lovers by creating products inspired by iconic films.
Sectors Adopting This
- Film Industry
- The film industry can create new revenue streams and capitalize on marketing movies through product creation.
- Beverage Industry
- The beverage industry has an opportunity to create unique drinks inspired by movies or fictional products and market them to a new audience.
- Marketing Industry
- By creating movie-inspired products, the marketing industry can tap into nostalgia and connect consumers to their favorite films.
