Boombox For Backs

Joonas Saaranen Reppo II Backpack

As chic as this white backpack looks, it's also functional as it's actually a boombox.

Created by Joonas Saaranen, an industrial design student at the University of Lapland, the Reppo II Backpack prototype comes with a pair of full-range built-in speakers and an amplifier. Right now the Reppo II is only a prototype and there is no word as to whether it will be mass produced and marketed.

"Reppo II is my B.A degree work," says Saaranen, who is from Finland. "It is a continuum of a mobile music concept invented during the first years of my ID studies. Reppo II is a urban hardshell backpack with speakers and amplifier to spice up the party outside. It makes peoples heads turn around and creates a unique atmosphere. The project took about 8 months from idea to working prototype and included a use of a small focus group of 10 persons."

Very cool. The young design student has recognized there is a demand for high quality yet affordable products. His goal is to help launch the era of, "design to last," as Saaranen puts it.

Mobile Music
There is a growing trend for portable audio devices that provide high-quality sound and convenience on-the-go.
Functional Fashion
Consumers are increasingly seeking fashion accessories that not only look stylish, but also serve a practical purpose.
Interactive Backpacks
The integration of technology and fashion is leading to the emergence of interactive backpacks that enhance user experiences and create unique atmospheres.

Sectors Adopting This

Consumer Electronics
The consumer electronics industry has the opportunity to develop innovative audio products that combine style and functionality, catering to the demand for portable music devices.
Fashion and Apparel
The fashion and apparel industry can explore the integration of technology into their products, creating interactive fashion accessories that offer both style and utility.
Event and Entertainment
The event and entertainment industry can leverage interactive backpacks like the Reppo II to enhance the overall experience of outdoor events, creating a unique atmosphere and engaging the audience.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 75%
Freshness 8%

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