The world has seen a wave of tributes to Michael Jackson, and 'Billie Tweets' is one of my favorites by far. It's a tweet-along of 'Billie Jean,' using portions of real tweets as the lyrics.
You'll have to check out the video version of the 'Billie Tweets' Michael Jackson tribute at the link below, but I've included screenshots of some of my favorite parts in the gallery above.
Implications - In a society increasingly influenced by social media, a company or brand can benefit by investing in advertising that directly references or parodies social media networks. By attaching the company to a service that many consumers use, the company shows it is an active participant in the developing technology world.
Key Themes Behind This Trend
- Social-media-inspired Advertising
- Incorporating social media content, such as tweets, into advertisements is a trend that can increase consumer engagement.
- Crowdsourced Creativity
- Using real consumer content, like tweets, to create something new and entertaining, can be a disruptive innovation opportunity for companies and content creators.
- Interactive Online Entertainment
- Creating interactive online entertainment that encourages social media sharing, like tweet-alongs, is a trend that can increase engagement and expand brand awareness.
Where This Applies
- Marketing and Advertising
- The marketing and advertising industry can benefit from incorporating user-generated content into campaigns and advertisements.
- Entertainment
- The entertainment industry can create interactive online experiences that incorporate social media content to engage audiences in new ways.
- Social Media Platforms
- Social media platforms can create new features that facilitate tweet-alongs and other interactive experiences to keep users engaged and attract new users.
