After the success of the atheist bus advertising campaign in January, a group of 42 prominent UK atheists (including Richard Dawkins) have gotten together to spread their own brand of Christmas joy.
Their book titled “There’s Probably No God, The Atheists Guide to Christmas,” is already climbing the charts at Amazon. The book aims to donate half of it's profits to a charity that deals with HIV issues. “Given some of the comments the Pope made earlier this year about condoms and AIDs, we thought it was appropriate,” Sherine said. Before you label this a holiday downer, reader reviews so far say it's upbeat, funny and leaving them craving mince pies and Christmas caroling already!
Key Themes Behind This Trend
- Anti-religious Holiday Guides
- The success of the atheist bus advertising campaign has inspired authors to create anti-religious Christmas guides, offering an opportunity for disruptive innovation in the holiday book market.
- Charitable Holiday-themed Products
- The Atheists Guide to Christmas donates half of its profits to HIV issues, showing an opportunity for disruptive innovation in the production of charity-themed holiday products.
- Controversial Charity Partnerships
- The partnership of The Atheists Guide to Christmas with a charity that deals with HIV issues offers an opportunity for disruptive innovation in partnerships between controversial groups and charities.
Where This Applies
- Publishing
- The climbing success of The Atheists Guide to Christmas serves as an opportunity for disruptive innovation in the publishing industry for anti-religious holiday guides.
- Charity
- The donation of half of the profits of The Atheists Guide to Christmas to HIV issues offers an opportunity for disruptive innovation in the charity industry for holiday-themed products.
- Holiday
- The creation of anti-religious holiday guides offers an opportunity for disruptive innovation in the holiday book market.
