This 2008 campaign for Allegro.pl, a Polish trading site where you can buy and sell stuff, uses creepy notions of possessed items that cling to you. The message? “Things get closer.â€
The print campaign, which was created by PZL, Warsaw, shows earphones that someone bought from the site clinging to them and hugging their shoulders in a show of how attached they become. The creepier image is of the shoes—the ribbons morph into hands that hold on to the legs of the woman wearing them.
I don't know about you, but these items creep me out rather than encourage me to buy from the site:
The campaign was photographed by Åukasz Murgrabia.
The style of the ads reminds me of an earlier campaign for handmade jewellery, Handan. Created by BBDO, Istanbul, the brilliant 2006 ads use real hands as bracelets, chokers and assorted jewellery items, to showcase the handmade quality. Check out the gallery below for three of these Handan ads.
Key Themes Behind This Trend
- Possessed Items
- There are opportunities for developing and marketing products that utilize the creepy notion of possessed items, such as clothing, jewelry, or accessories.
- Emotional Attachment
- Creating products that inspire emotional attachment in consumers, like the earphones in the campaign, could lead to new marketing and sales opportunities.
- Visual Storytelling
- Employing creative visuals that tell a story, like the PZL campaign and the Handan ads, can capture consumers' attention and create brand familiarity.
Where This Applies
- E-commerce
- E-commerce companies can utilize the idea of emotional attachment and storytelling to market products and create brand loyalty through targeted campaigns.
- Fashion
- The fashion industry can tap into the possessed items trend by creating clothing and accessories that visually depict the creepy notion, catering to consumers who want unique and unconventional designs.
- Marketing and Advertising
- Employing creative and immersive visual storytelling in marketing and advertising campaigns, like the ones for Allegro.pl and Handan, can help brands connect with consumers and stand out in a crowded market.
