Designer Pop-Up Offices

Wallpaper* Editors Set Up Temp Offices in China

Wallpaper* is a global architecture, design, lifestyle title usually based in London. Recently, the editorial team decamped to pop-up offices in Beijing and Shanghai and made the latest issue using people based there. One of the many exciting stories to emerge was on the incredible architects who work there.

"Despite the global slowdown and skew-whiff nature of Olympic economics, there's no doubting the ongoing hunger for architectural innovation in China. For a nation that once favoured state-controlled super-studios, the rise to prominence of small practices is remarkable. A fusion of art and commerce, new Chinese modernism has - at times - made the more ascetic elements of the Western avant-garde wince. But there's also an increasing maturity"

Implications - Architectural innovation is more important now than ever, with an increase in creativity and innovative thinking across all facets of design.

Architectural Innovation
Architectural innovation is more important now than ever, with an increase in creativity and innovative thinking across all facets of design.
Small Practices
The rise of small architectural practices in China presents disruptive innovation opportunities for the industry.
Chinese Modernism
The fusion of art and commerce in new Chinese modernism offers unique ways to disrupt traditional architectural norms.

Who This Affects Most

Architecture
The architecture industry can explore disruptive innovation opportunities through embracing architectural innovation and new Chinese modernism.
Design
The design industry can benefit from the rise of small architectural practices and the increasing creativity and innovative thinking across all design facets.
Publishing
The publishing industry can seek opportunities to feature and promote the exciting stories and innovative thinking of architects in China.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 4%
Activity 39%
Freshness 8%

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