This latest viral video from Microsoft captures a daredevil white mouse named Harvey on camera as he skydives out of a plane at 10,000ft. Don’t worry, the adorable little adrenaline junkie with the rainbow parachute makes a very smooth landing.
The tagline at the end of the video reads: “Expect more from your mouse.”
I can’t believe the poor little creature didn’t suffer a heart attack. Perhaps he wasn’t the first mouse to attempt the jump. I didn’t see a note saying “No animals were hurt during the making of this video.”
Why This Trend Is Growing
- Viral Animal Marketing
- Using animals in marketing campaigns to gain viral attention and increase brand awareness.
- Extreme Marketing Tactics
- Employing over-the-top marketing stunts to create a buzz and generate excitement among customers and fans.
- Adventurous Branding
- Tying brands to daring or adventurous activities or accomplishments to create a unique brand identity.
Industries Being Reshaped
- Technology
- Using unconventional marketing strategies in order to appeal to tech-savvy customers and build a modern brand image.
- Travel and Tourism
- Incorporating extreme sports or adventures into travel and tourism campaigns to attract thrill-seeking travelers.
- Consumer Goods
- Using creative marketing tactics to differentiate products and stand out in crowded consumer markets.
