To fight counterfeit, Dynamo Capital, a film consulting and financial firm, is selling DVD movies for COP$5,000 (around $2 dollars) a piece.
Despite the extremely low price, each copy has high-quality standards: hi-definition audio and video, extras, photos and director comments. The first title released is “Satanas” an award winning Colombian movie based on the real story of a murder in a restaurant in Bogota.
According to Dynamo, the model works because the costs of each DVD aren’t passed to each customer. They are paid by advertisers which are featured in short clips at the beginning of the film displaying discount coupons and links to measure its success.
What's Driving This Trend
- Ultra Cheap Dvds
- Disruptive innovation opportunity: Exploring the market potential of ultra cheap DVDs with high-quality standards could disrupt the film distribution industry and attract a wider audience.
- Ad-based Entertainment
- Disruptive innovation opportunity: Leveraging advertising-based entertainment models can create new revenue streams and make content more accessible and affordable for consumers.
- Film Distribution Disruption
- Disruptive innovation opportunity: Developing alternative models to distribute films, such as covering costs through advertising, can challenge the traditional distribution channels and benefit both filmmakers and consumers.
Who This Affects Most
- Film Distribution
- Disruptive innovation opportunity: Introducing alternative pricing models, like ad-based DVD sales, can transform the film distribution industry and provide new avenues for monetization.
- Digital Advertising
- Disruptive innovation opportunity: Integrating targeted advertising into DVD content can revolutionize the digital advertising industry by offering a new platform for advertisers to reach a captive audience.
- Entertainment Technology
- Disruptive innovation opportunity: Advancing technology to deliver high-quality DVD content with integrated advertising can revolutionize the entertainment technology sector and create innovative viewing experiences.
