News Corp. seems to be gravitating more and more toward genre entertainment; in that vein, they have launched a new channel on the site that focuses entirely on the horror film niche.
Featured on the channel to start with is the upcoming release of ‘Drag Me to Hell,’ from Sam Raimi.
There are also emerging blogs from horror fanatics, who talk about and share their favorite horror movie moments and comments.
If you’re a horror and fright fan, this new channel from MySpace should be just up your alley.
What's Driving This Trend
- Genre Entertainment
- Opportunity for companies to focus on specific niche markets, such as horror films, providing specialized content and experiences.
- Emerging Blogs
- Potential for businesses to tap into the growing community of horror fanatics by creating platforms for them to share their favorite horror movie moments and comments.
- Online Channels
- Disruptive potential for launching dedicated platforms or channels that cater to specific genres, like horror movies, offering a curated selection of content and fostering community engagement.
Who This Affects Most
- Film and Entertainment
- Opportunity for studios and production companies to explore new avenues in the horror film genre and create content specifically targeted at horror enthusiasts.
- Social Media and Networking
- Potential for social media platforms to tap into niche markets, like horror movie fans, by offering specialized channels or features to engage and connect with their target audience.
- Digital Platforms and Streaming Services
- Disruptive innovation opportunity for digital platforms and streaming services to create dedicated channels or sections for genre-specific content, such as horror movies, providing a unique streaming experience for fans.
