Hip Fashion Trends

Featuring influences from a wide array of cultural elements, Trend Hunter’s hip fashion category is here to showcase how modern, pop culture elements are constantly shaping how fashion and style is perceived. Highlighting overarching elements like millennial lifestyle, urban culture and even hipster apparel, this category of ideas will help to showcase what’s happening in the world of fashion and modern culture.

TOP 10 WEEKMONTH2 MONTHS

#1: Sustainable Workwear Collections

Craghoppers Workwear Launches a Collection Tailored for Mavericks FULL ARTICLE

Ideas

Lists

Videos

Photos

Insights

Anniversary-Celebrating Engaging Timepieces

Casio's Baby-G+ Series has Tamagotchi-Like Creatures

Casio has introduced the Baby-G+ Plus series as a tribute to the 30th anniversary of the Baby-G brand. The BGD10K collection, part of this series, represents a continuation of Baby-G’s dedication... MORE

Doll-Inspired Kids Collections

The PatPat x Barbie Collection Features About 60 Unique Styles

The PatPat x Barbie Collection is a whimsical, affordable, and versatile addition to the brand’s product roster. Featuring approximately 60 unique styles priced between $4.99 and $31.99, the... MORE

Friendship-Promoting Fashion Campaigns

Tommy Hilfiger's Spring 2024 Features Kendall Jenner

Tommy Hilfiger’s Spring 2024 campaign features Kendall Jenner alongside five of her friends. The concept and images of this year’s marketing strategy aim to embrace and embody the... MORE

Monarch Butterfly-Inspired Capsules

Skechers' Monarch Capsule Emphasizes Conservation

Skechers introduces its Monarch Capsule of footwear as part of its Our Planet Matters® initiative. As part of its efforts to support conservation efforts for the endangered Monarch butterfly, the... MORE

Lucrative Sunglasses Promotions

Neven Offers a Buy-One-Get-Two-Free Promotion

NEVEN introduces a buy-one-get-two-free promotion for Mother’s Day, offering a tempting opportunity for gift-givers to treat the maternal figures in their lives without overspending. The... MORE

Whimsical Silk Sleep Accessories

LILYSILK's La Terra Collection Features a Playful New Print

LILYSILK’s La Terra Collection introduces a new print featuring a delightful light blue color adorned with charming elephants and whimsical trees. The capsule includes pillowcases, scrunchies,... MORE

Mother-Themed Hat Designs

Mother Hats Offers Stylish Headwear and Empowerment

Mother Hats positions its offerings as an excellent gift option for Mother’s Day. The designs are marketed as more than just stylish hardware. According to the brand, the hats and their... MORE

Sustainable Workwear Collections

Craghoppers Workwear Launches a Collection Tailored for Mavericks

Craghoppers has launched a sustainable workwear collection, designed to bridge style and sustainability. Drawing inspiration from the industrious individuals of Batley and consulting with... MORE

Functional Vibrant Clothing Collections

Mavrans is a Vibrant and Carefree Lifestyle Brand

Vibrant clothing collections have an uplifting effect on one’s mood and many consumers seek out loud outfits, especially for the summertime. Mavrans is a vibrant lifestyle brand that answers... MORE

Sustainability-Driven Fashion Campaigns

pitusa's Sustainability Campaign Focuses on Reducing Waste

Many fashion brands are launching sustainability campaigns in order to position themselves as leaders in the quest for minimizing environmental impact while still being able to offer consumers... MORE

Pink Matcha

Brands launch vibrant at-home matcha powders that mimic barista style drinks

Trend - The matcha beverage landscape is evolving, enriched by the introduction of colorful variants such as pink, red, blue, and orange matchas. In a time when both the aesthetic appeal and nutritional benefits of food and drinks are highly valued, there's a notable trend towards inventive, Instagram-worthy choices that offer more than mere flavor.

Insight - The rise of mocktails and "sleepy girl cocktails" is reshaping at-home drinking culture, focusing on mindful, non-alcoholic options. This trend towards health-conscious, innovative beverages caters to a desire for unique, relaxing drinking experiences. As consumers prioritize wellness and novelty, there's a market opportunity for brands to offer drinks that combine taste, health benefits, and visual appeal, highlighting a shift towards beverages that support a lifestyle of mindful indulgence and self-care.

Workshop Question - How can your brand design visually stunning, health-conscious beverages that deliver unique experiences for the mindful consumer?

Score

Popularity

Activity

Freshness

Patterns

Megatrends