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Hip Fashion Trends

Featuring influences from a wide array of cultural elements, Trend Hunter’s hip fashion category is here to showcase how modern, pop culture elements are constantly shaping how fashion and style is perceived. Highlighting overarching elements like millennial lifestyle, urban culture and even hipster apparel, this category of ideas will help to showcase what’s happening in the world of fashion and modern culture.
Ideas
Lists
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Insights
Ultra-Chic Red Activewear Lines
Ultra-Chic Red Activewear Lines
Year of Ours Introduces the ALL RED EVERYTHING Collecction
Year of Ours, a prominent activewear brand favored by celebrities like Kendall Jenner and Hailey Bieber, introduces ALL RED EVERYTHING. The silhouettes captivate the attention of consumers with... MORE
Female-Led Swimwear Brands
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Inspired by her Mediterranean roots, Dessy Hairis followed her passion project in her late teens and founded Bydee, a swimwear brand that has transformed “into a multi-million dollar empire... MORE
Period-Inspired Fashion Capsules
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Nadya Okamoto, a prominent advocate for period care, social media influencer, and CEO of August, recently collaborated with sustainable fashion brand CHNGE to launch an exclusive apparel capsule for... MORE
California-Inspired Eyewear Collections
California-Inspired Eyewear Collections
RAEN Introduces Its SS2024 Sunglasses & Optical Collection
RAEN’s Sunglasses & Optical Collection for the Spring/Summer 2024 season embodies a fusion of classic and bold styles inspired by California’s spirit of innovation and individuality.... MORE
Star Cluster-Inspired Timepieces
Star Cluster-Inspired Timepieces
Orient Star's M45 F7 Mechanical Timepiece is Intricately Crafted
The M45 Mechanical Moon Phase watch from Orient Star is a refined and elegant timepiece that combines sophisticated design and advanced technology. Inspired by the star cluster M45 Pleiades, which... MORE
Ultra-Light Glass Handbags
Ultra-Light Glass Handbags
The Coperni Air Swipe Bag is Composed of 99% Air and 1% Glass
The Coperni Air Swipe Bag features a familiar shape used by the Parisian ready-to-wear and accessories brand, and a perplexing composition of 99% air and 1% glass. This Fall/Winter 2024 fashion... MORE
Spring-Ready Golf Collections
Spring-Ready Golf Collections
Macade Golf Proudly Presents Its Spring 2024 Golf Collection
Macade Golf’s Spring 2024 golf collection is designed to elevate the golfing experience with a seasonal twist. The capsule epitomizes the brand’s dedication to catering to both... MORE
Chic Cropped Waterproof Jackets
Chic Cropped Waterproof Jackets
66˚North's Snæfell Shell Jacket is Stylish and Functional
66˚North boasts a chic cropped waterproof jacket that effortlessly balances chic outdoor aesthetics with trusted functionality. Crafted from Polartec® NeoShell®, this product features... MORE
Upcycled Slow Fashion Collections
Upcycled Slow Fashion Collections
Bellantoni's 'Re.Nu' Project Results in Sustainable Products
The Re.Nu Project is a zero-waste initiative by Bellantoni, a Canadian slow fashion brand that aims to help people dress well while being kind to animals, people, and the planet. The project... MORE
Blockchain-Enhanced Tee Designs
Blockchain-Enhanced Tee Designs
9dcc Makes a Bold Statement with F*CK FIAT Limited Edition Tee
9dcc is set to make a bold statement with the launch of its F*CK FIAT limited edition tee. The product marks a significant milestone in the intersection of luxury fashion and blockchain technology.... MORE
Virtual Scent
Scent-releasing devices are used in virtual reality applications for immersion
Trend - New products are being developed that monitor virtual reality environments and release scents accordingly. These devices store scents via fluid or wax pads, and can custom-mix sources to produce more scent varieties. This is designed to enhance immersion in entertainment or for scent therapy.

Insight - The increase in popularity of metaverse applications spurred upon by new affordable hardware in the space has led to tech-curious consumers wanting to push the boundaries of what is possible in VR. These consumers are drawn to devices that push immersion further, such as haptic feedback wearables or omnidirectional treadmills. However, there is an ever-present desire for more immersion in VR applications. In recognition of this pressure, brands are experimenting with scent-based devices for VR.
Workshop Question - How could your brand utilize scent-based technology with its products or services?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Recycled Wallet Collections
Recycled Wallet Collections
FREITAG Boasts a New and Colorful Collection of Wallets
FREITAG, a brand well-known for its upcycled bags and accessories, recently introduced a colorful collection of compact and practical recycled wallets. Appealing to eco-conscious consumers, the six... MORE
Chic Water Bottle Bags
Chic Water Bottle Bags
WanderFull is a Stylish Hydro-Bag for the Consumer on the Go
WanderFull offers stylish hydro-bags that are excellent and practical accessories for outdoor enthusiasts, frequent commuters, and especially moms. The sleek water bottle bags offer a great degree... MORE
Elevated Deconstructed Workwear
Elevated Deconstructed Workwear
Sacai & Carhartt WIP Launch a Stunning Collection for Spring 2024
Sacai unveils its much-anticipated second collaboration with Carhartt WIP for Spring 2024 and the result is a stunning range of deconstructed workwear. The collection, which consists of 18 pieces,... MORE
Lightweight Super Shoes
Lightweight Super Shoes
New Balance Released the V4 Sequel to its FuelCell Rebel Lightweight Shoe
The FuelCell Rebel V4 from New Balance is a lightweight and responsive running shoe that features a FuelCell midsole for enhanced energy return and speed. The shoe also has a breathable mesh upper... MORE
On-Chain Luxury Fashion Collections
On-Chain Luxury Fashion Collections
9dcc Unveils the Networked Products Collection
9dcc unveils the Networked Products collection during NFT Paris and Paris Fashion Week 2024, introducing a blend of fashion and lifestyle infused with digital innovation. Spearheaded by gmoney, the... MORE
Comfort-Focused Maternity Pants
Comfort-Focused Maternity Pants
Vitality Has Updated Its Cloud II™ Maternity Pant
Pregnancy often calls for prioritizing comfort, particularly in everyday clothing choices, and Vitality seeks to recognize this with its new and updated Cloud II™ Maternity Pant, alongside a few... MORE
Architecturally Inspired Luxury Handbags
Architecturally Inspired Luxury Handbags
DIOR Recently Debuted the Lady D-Sire Handbag Line
CHRISTIAN DIOR recently expanded its luxury handbag offering with the launch of the Lady D-Sire Handbag Collection. The design presents a reinterpretation of the iconic Lady Dior handbag,... MORE
Gaming Lifestyle Brand Collaborations
Gaming Lifestyle Brand Collaborations
Razer Released a Set of Mobile Suit Gundam Merchandise
Razer, a leading global lifestyle brand for gamers, has teamed up with Mobile Suit Gundam, one of the most iconic anime franchises of all time, to create a limited edition collection of gaming gear.... MORE
play_circle_filled Rugged Outdoor Camera Backpacks
Rugged Outdoor Camera Backpacks
NYA-EVO is Back with its Fjord 50-C Backpack Designed for Cameras
The ‘Fjord 50-C’ is an all-new versatile and durable camera backpack currently in its crowdfunding stage designed by NYA-EVO. It features a 50-liter capacity, a removable camera insert... MORE
play_circle_filled Lightweight Insulating Jackets
Lightweight Insulating Jackets
HOMI is Crowdfunding for Two Jackets Fit for All Four Seasons
The Tech Down and MA-1 Bomber jackets from HOMI are revolutionary ultra-lightweight down jackets that combine sustainability, comfort, and style. They are made from recycled materials and filled... MORE
Nature-Emphasizing Outdoor Campaigns
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Craghoppers debuted its Spring/Summer 2024 collection with an outdoor campaign titled ‘The Place’ and centered around the theme of discovering one’s place in nature. Grounded in... MORE
Versatile Fleece Mid-Layers
Versatile Fleece Mid-Layers
66°North Boasts the Tindur Shearling Fleece in Six Colorways
The Tindur shearling fleece from 66°North emerges as a versatile fleece mid-layer that will keep individuals comfortable in extremely cold conditions—pending appropriate layering decisions, of... MORE
Attention-Grabbing Recycled Down Jackets
Attention-Grabbing Recycled Down Jackets
66°North Released the Stunning Dyngja Cropped Down Jacket
66°North boasts a stunning recycled down jacket that is both functional and aesthetically driven. The Dyngja Cropped Down Jacket figures as a sustainable outerwear option for women seeking both... MORE
AI-Driven Dreamy Fashion Campaigns
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Italian fashion house Etro has launched a dreamy fashion campaign to showcase its Spring 2024 capsule and the aesthetic of the backdrops in relation to the outfits feels ethereal. Directed by Marco... MORE
Young Rapper-Approved Fashion Collaborations
Young Rapper-Approved Fashion Collaborations
boohooMAN Joins Forces with DD Osama
The collaboration between boohooMAN and DD Osama marks the online retailer’s debut collaboration with the 17-year-old rapper. DD Oasma is known for his hard-hitting sounds and global... MORE