Wood Wood has offered us a glimpse at its 90s-inspired Pre-Fall 2022 lookbook, adopting the DIY aesthetic of the era. Wood Wood draws inspiration from bands like Pearl Jam and Nirvana who are popular in the Seattle music scene.
Collection highlights include the ‘Tuli Dress’ and ‘Emma Long-Sleeve,’ which are crafted with a sheer cotton fabric and vibrant eye print. The grungy aesthetic is channeled most explicitly through the ‘Dana Biker Jacket,’ designed with sandy leather. The ‘Madeline Blazer,’ ‘Sadie Trousers’ and ‘Abigail Shorts’ are some of the standout pieces that showcase Wood Wood’s taste for distinct prints and patterns.
For consumers who want more ‘90s-inspired pieces, Wood Wood’s zine-style collection will be available in the coming months.
Image Credit: Wood Wood
Why This Trend Is Growing
- 90s-inspired Grunge Fashion
- Opportunity for apparel brands to incorporate grunge elements and DIY aesthetic in their collections
- Sheer Cotton Fabric
- Opportunity for textile manufacturers to focus on creating more sheer cotton fabrics for fashion brands
- Distinct Prints and Patterns
- Opportunity for designers to experiment with unique and eye-catching prints and patterns in their collections
Industries Being Reshaped
- Apparel
- Grunge elements and DIY aesthetic can be incorporated by fashion brands in their collections to attract consumers who want nostalgic fashion
- Textile Manufacturing
- Manufacturers can focus on creating more sheer cotton fabrics to meet the demand of apparel brands inspired by grunge fashion
- Design
- Designers can experiment with distinct and eye-catching prints and patterns to add uniqueness and value to their collections
