Dynamic Indigo Editorials

The True Blue Fashion Story for Women's Wear Daily Embraces the Cool Hue

Bo Develius stars in Women's Wear Daily's captivating "True Blue" editorial series. The magazine's fashion editor Alex Badia joins forces with photographer Eli Schmidt for the shoot that embraces a wide variety of blue hues.

Setting an effortlessly elegant tone, this editorial highlights a number of winning menswear looks that are hand-picked by Badia himself. The photoshoot features pieces from labels that include BOSS by Hugo Boss and Ben Sherman among others.

Model newcomer Bo is dressed in a number of elegant suit sets that vary from deep indigo hues to cool, metallic blue sets. The looks are lensed against a blue backdrop and showcased with both formal and causal pieces that take each ensemble from day to evening in an instant.

Editorial Fashion Photography
Disruptive innovation opportunity: Develop advanced AI algorithms for automated fashion photography editing.
Color Trends in Fashion
Disruptive innovation opportunity: Create sustainable dyes and pigments that achieve vibrant blue hues.
Menswear Styling
Disruptive innovation opportunity: Design customizable menswear collections that can transition from casual to formal.

Industries Being Reshaped

Fashion Photography
Disruptive innovation opportunity: Integrate virtual reality technology into fashion photography studios for immersive experiences.
Textile and Dye Manufacturing
Disruptive innovation opportunity: Develop eco-friendly methods of dyeing textiles to meet the demand for vibrant blue colors.
Menswear Fashion
Disruptive innovation opportunity: Implement smart fabrics and technologies into menswear collections for versatile styling options.
SCORE
4.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 54%
Freshness 8%