Functional Monochrome Apparel

WILDSIDE Yohji Yamamoto Debuts a New Minimalist Chino Series

WILDSIDE Yohji Yamamoto has been exceptionally busy these days after back-to-back collaborations with the likes of NEEDLES, NOMA t.d., HYSTERIC GLAMOUR, AMBUSH, and more. The brand has now returned with another collection that deconstructs the aesthetics of Yohji Yamamoto, this time in the form of monochrome Chinos.

The forthcoming collection incorporates unique tailoring and hemming with highlights like hunting jackets, tailored jackets, zip-up blousons, and jersey tees with shoulder straps and chest pockets. Graphic designs decorate a range of WILDSIDE record T-shirts that cite the label’s musical influences. Instead of offering the brand's signature logo-adorned pieces, the new collection completely removes any branding elements for a minimalist look.

The new WILDSIDE is now available on the brand’s website.

Image Credit: Yohji Yamamoto

Minimalist Apparel
Opportunity for fashion brands to create simplified and logo-free collections with unique tailoring and hemming
Monochrome Fashion
Opportunity to incorporate graphic designs and unique tailoring on monochrome pieces for a sleek and sophisticated look
Music-influenced Clothing
Opportunity for fashion brands to create clothing lines inspired by various musical genres and artists

Who This Affects Most

Fashion Industry
Fashion brands can adopt unique tailoring and designs to create minimalist apparel with emphasis on monochrome color schemes
Graphic Design Industry
Opportunity to create unique graphic designs for monochrome apparel, tailored to specific fashion brands or musical influences
Music Industry
Musical artists and genres can collaborate with fashion brands to create clothing lines that honor their music and style
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 20%
Freshness 13%