Newborn label WAW like our grannies made them creates intricately embroidered casuals that replace traditional shirt and sweater printing techniques with old school crochet practices.
The labels designs are all embroidered and replace printed graphics with threaded illustrations that are sure to be a hit amongst hipster consumers. Appealing to a variety of generations, these t-shirts, tanks and sweaters from WAW like our grannies made them are produced in a limited edition set of 100 pieces that are each made in Italy.
This label is aiming to create a unique statement with their brand and want to be known for their garment quality and craftsmanship rather than for their chosen graphics which vary from birds and anchors to guns and textual company logos.
Key Themes Behind This Trend
- Intricate Embroidery
- Disruptive innovation opportunity: Explore new techniques to incorporate intricate embroidery into various industries, such as fashion, home decor, and accessories.
- Replacement of Print with Embroidery
- Disruptive innovation opportunity: Develop technologies and processes to replace traditional printing methods with embroidered designs in clothing manufacturing, allowing for more customizable and sustainable options.
- Limited Edition Fashion
- Disruptive innovation opportunity: Create limited edition fashion pieces that cater to the demand for unique, exclusive, and collectible garments in the fashion industry.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Introduce the use of crocheted embroidery techniques in high fashion brands and couture designs, revolutionizing the industry.
- Home Decor
- Disruptive innovation opportunity: Explore the integration of crocheted embroidery in home decor products, such as cushions, curtains, and wall art, to bring a touch of artisanal craftsmanship into interior design.
- Accessories
- Disruptive innovation opportunity: Incorporate intricate crocheted embroidery in accessories like handbags, shoes, and jewelry, adding a unique and personalized element to the market.
