NFL wide receiver Odell Beckham Jr. is encouraging people to take their oral hygiene seriously with the launch of the ‘Water Flosser.’ The football player and oral care company Moon Oral Beauty have unveiled their newest product, the Water Flosser, as part of their ongoing collaboration. After the success of Beckham Jr.'s platinum electric toothbrush, Moon Oral introduced this item in October. This is Moon Oral Beauty and the Super Bowl champion's second custom stock-keeping device, which joins the first iteration of the ‘Water Flosser.’
“I didn’t realize how difficult it was to find a smaller, compact flosser until I forgot my old flosser at home while traveling one day,” said Beckham Jr. in a statement. “I immediately got to work with Moon to design a lightweight, travel-friendly flosser that’s not only easy to carry with you, but that can also replace the bigger, bulkier flossers that take up space on your countertop at home.”
Image Credit: Moon Oral Beauty
What Makes This Trend Stand Out
- Athlete-backed Oral Health Products
- The success of Odell Beckham Jr.'s collaboration with Moon Oral Beauty presents a trend of professional athletes endorsing oral care products.
- Compact Oral Care Devices
- The demand for smaller and travel-friendly oral care devices presents an opportunity for companies to innovate and disrupt the market.
- Customized Oral Care Products
- Customized oral care products offer a unique selling point that can attract consumers and increase brand loyalty.
Sectors Adopting This
- Oral Care Industry
- The oral care industry can leverage the trend of professional athletes endorsing oral care products to increase market share and brand awareness.
- Consumer Electronics Industry
- The demand for compact and portable oral care devices presents an opportunity for the consumer electronics industry to expand its product offerings.
- Customized Products Industry
- The success of customized oral care products opens up opportunities for other industries to offer personalized products in various categories.
