Model Marine Vacth shows off flowery florals for the Vogue Italia January 2014 issue. I know what you're thinking, "Floral? For spring? How original." But trust the fabulous Italians at Vogue to put a fresh spin on flowers.
Instead of tight and bright -- the things you most likely think of when warm weather comes to your mind -- this editorial is dark and a bit brooding. Vacth's hair is dark and loose, and her makeup is pale and unassuming. The styling includes long, loose, flowing garments with rich floral prints. The clothing is very reminiscent of Japanese kimonos in their prints and shape. Colorful flowers are set against black supple backgrounds, or dark flowers are over white fabrics. Some of the material looks a little like your grandmother's couch, but in the best way possible.
Why This Trend Is Growing
- Dark Floral Fashion
- Opportunity for fashion designers to experiment with florals in a darker, edgier way and appeal to consumers who prefer a more somber aesthetic.
- Kimonos-inspired Clothing
- Trend for fashion brands to draw inspiration from traditional Japanese kimonos to create new silhouettes and prints in their designs.
- Contrasting Backgrounds
- Emerging trend for graphic designers and artists to contrast light or dark floral patterns with opposite color backgrounds to create eye-catching visuals.
Industries Being Reshaped
- Fashion
- Fashion industry professionals can explore these trends to create new and innovative designs that appeal to a wider range of consumers.
- Graphic Design
- Graphic designers can leverage this trend by experimenting with contrasting backgrounds to create visually compelling designs for their clients.
- Photography
- Photographers can use the popularity of somber floral fashion editorials to create unique imagery that stands out from traditional floral-themed shoots.
