Swedish Label UNNA Unveils Debut Athletic Collection
Niko Pajkovic — January 28, 2022 — Fashion
Swedish fashion label UNNA has unveiled its debut collection, a concise and cohesive range of garments that blend materials and cuts common to athleticwear while peppering in high-fashion detailing. In addition, the entire capsule was sustainably produced and utilizes recycled and organic materials.
As a whole, the collection reflects the brand's "treat yourself" ethos, which encourages people to find enjoyment in movement and live more active lifestyles. The new capsule features pieces including graphic t-shirts, running shorts, lightweight jackets, and a range of accessories such as scarves, caps, and running socks.
"With UNNA I want to bring that creative and cultural influence that is missing in activewear today. Today, there’s a very limited offer for those of us who want to express ourselves through activewear UNNA is a curated wardrobe with the function of sportswear, yet with more fashionable silhouettes, detailing colors, and prints," said UNNA founder John-Ruben Holtback.
Image Credit: UNNA
As a whole, the collection reflects the brand's "treat yourself" ethos, which encourages people to find enjoyment in movement and live more active lifestyles. The new capsule features pieces including graphic t-shirts, running shorts, lightweight jackets, and a range of accessories such as scarves, caps, and running socks.
"With UNNA I want to bring that creative and cultural influence that is missing in activewear today. Today, there’s a very limited offer for those of us who want to express ourselves through activewear UNNA is a curated wardrobe with the function of sportswear, yet with more fashionable silhouettes, detailing colors, and prints," said UNNA founder John-Ruben Holtback.
Image Credit: UNNA
Trend Themes
-
Sustainable Athleticwear — The use of recycled and organic materials in athleticwear can create disruptive innovation opportunities.
-
Fashionable Activewear — Combining high-fashion detailing with athleticwear can create disruptive innovation opportunities.
-
Creative Movement Apparel — Creating a more diverse and expressive range of activewear can create disruptive innovation opportunities.
Industry Implications
-
Textile Industry — There is an opportunity for the textile industry to create and promote sustainably-produced athleticwear.
-
Fashion Industry — There is an opportunity for the fashion industry to incorporate high-fashion detailing into athleticwear and create more fashionable silhouettes, detailing colors, and prints.
-
Sporting Goods Industry — There is an opportunity for the sporting goods industry to expand their activewear offerings to include more creative and expressive designs.
3.7
Score
Popularity
Activity
Freshness
