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Paint Swatch Panties

Underpantones Unify Your Ensemble with the Perfect Unseen Color Scheme

— April 9, 2013 — Marketing
For all of you Pantone Universe lovers out there, imagine being able to wear your favorite wall pigments! This concept for Underpantones makes the vivid spectrum of delightful tones available for the more private part of your wardrobe -- but it's highly likely that you would want to show these off.

Craig Keown and Frederick Peens of Mark Design Studio worked on the clever graphic design and the playful packaging of these colorful undergarments. The men's Underpantone briefs and the ladies' Pantytones have are folded up neatly into squares and nestled into cardboard cartons. These create white strips along the tops of the underwear and, with the word Pantone and the hue code printed across them, the Underpantones and their wrappers come to whimsically mimic magnified versions of paint chips.
Trend Themes
1. Colorful Undergarments - Design opportunities for undergarment companies to incorporate more colorful options into their product lines.
2. Branded Packaging - Branding and packaging companies can capitalize on creating clever and playful packaging designs for products.
3. Personalized Fashion - Opportunities for fashion companies to create personalized and unique clothing and accessories for consumers.
Industry Implications
1. Undergarment Industry - Undergarment companies can tap into the colorful undergarment trend by offering a wider range of colors and designs to consumers.
2. Packaging Industry - Packaging companies can offer branding and packaging solutions that are playful and unique to stand out in the market.
3. Fashion Industry - Fashion companies can create personalized and unique clothing and accessories for consumers who are looking for new and exciting fashion trends.
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