Leave it to Miuccia to inject Spring Summer 2011 with some color. Her exuberant banana-print borrows from the jungle, as vibrant prints stand out against stark black backgrounds. Clashed with stylized, curlicued Baroque motifs, the collection borrows from a range of references. Taking tropical baroque to the next level, Prada's much needed dose of color is fresh and fruity.
The exuberance of Hawaiian shirts reconciles kimono-inspired details with conventional Western menswear.
Implications - The recent recession prompted budget-tight consumers to make more affordable purchases at vintage and thrift stores. This caused a resurgence of retro fashions in the marketplace, which consumers adore for their kitschy designs and rarity. Companies can manufacture styles with these qualities to appeal to fashionable demographics.