The New Pop Culture?

 - Oct 21, 2007   Updated: May 19 2011
References: labelnetworks
Streetwear is supposed to counter mainstream fashion, but it seems to be emerging as the new pop culture. In fact, Dre Hayes of The Museum Group in New York (widely know in the underground of street and contemporary fashion as the brand curator of the 21st century) predicts that street wear would cut a huge chunk in the market in the next 10-15 years.

Implications - Within the featured video, Dre talks about how he has been in the fashion and brand business for 13 years. He also says that "when you get full-zip hoodies coming out of various runway shows, you know that’s coming from streetwear." High-end brands such as Louis Vuitton have already made collaborations with popular streetwear brands such as Ice Cream.