Microsoft has started testing tracking prevention functions its Chromium-based Edge Browser. The new features are undergoing beta testing in a Canary release of Windows. Microsoft showed the new feature during a company event, titled Build 2019.
Tracking prevention can be turned on through settings. Once it is on users can choose from three different blocking options. The first will block malicious tracking, the second will block some third-party trackers and the third will block all third-party trackers. Third-party trackers are used for advertising purposes, where information is collected and then and then advertisers base content off of user data.
Other web browsers have also implemented tracking prevention features including Mozilla Firefox's feature that block companies tracking users as they navigate through different websites.
Image Credit: Microsoft