IWC Launches Four New TOP GUN Models Featuring Pantone Shades
Niko Pajkovic — April 4, 2022 — Luxury
Luxury Swiss watch manufacturer IWC International Watch Co. has announced the launch of the highly-anticipated Top Gun series sequel, which consists of four new timepieces: TOP GUN Edition 'Lake Tahoe,' TOP GUN Edition 'Woodland,' TOP GUN Edition 'Ceretanium,' and TOP GUN Edition 'Jet Black.'
The new pieces arrive in the form of either a time-only or chronograph model and feature IWC's signature blend of titanium and ceramic called 'Ceretanium.' In addition, all four watches come in all-new ceramic shades that have been given official Pantone references.
Headlining the collection is the TOP GUN Edition 'Lake Tahoe,' which features a 44.5mm case in a striking white shade intended to evoke Lake Tahoe's wintery landscapes. Moreover, the watch's bright whiteness is contrasted by a white-on-black dial with polished stainless steel pushers.
Image Credit: IWC
The new pieces arrive in the form of either a time-only or chronograph model and feature IWC's signature blend of titanium and ceramic called 'Ceretanium.' In addition, all four watches come in all-new ceramic shades that have been given official Pantone references.
Headlining the collection is the TOP GUN Edition 'Lake Tahoe,' which features a 44.5mm case in a striking white shade intended to evoke Lake Tahoe's wintery landscapes. Moreover, the watch's bright whiteness is contrasted by a white-on-black dial with polished stainless steel pushers.
Image Credit: IWC
Trend Themes
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Ceretanium Timepieces — Opportunity to innovate new luxury timepieces using IWC's signature blend of titanium and ceramic called 'Ceretanium.'
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Pantone Ceramic Shades — Opportunity to incorporate all-new ceramic shades with official Pantone references into luxury products beyond timepieces.
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White Ceretanium Timepieces — Opportunity to create white ceretanium timepieces where the bright whiteness is contrasted by a white-on-black dial with polished stainless steel pushers.
Industry Implications
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Luxury Watchmaking — Innovating new watch designs using top-quality materials such as titanium and ceramic could disrupt traditional luxury watch manufacturing.
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Luxury Products — Incorporating official Pantone-referenced ceramics into other high-end products, such as jewelry or tableware, could set a new standard in luxury product design.
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Fashion Accessories — Combining white ceramic, titanium, and stainless steel sparks interest in designing and producing white accessories that blend modern and traditional aesthetics brilliantly.
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