The Timberland New Market Boot ad aims to provide a different outlook on urban life. The illustrated campaign takes place on the corner of "New" and "Market," where a featured biker stops to gaze at the greenery surrounding him.
This Timberland New Market Boot ad is a clever campaign which portrays the necessity of going outside and exploring the city, providing its audience with a different perspective on the concept of urban living.
Implications - Businesses that promote or support the sustainability and preservation of planet earth will experience favorable results in society today. Eco-conscious consumers will likely reward those companies that engage in business models dedicated to ensuring the well-being of the environment and its occupants.
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