The Timberland New Market Boot Gives a New Outlook on Life

 - Jan 19, 2011   Updated: Aug 16 2011
References: timberland & behance.net
The Timberland New Market Boot ad aims to provide a different outlook on urban life. The illustrated campaign takes place on the corner of "New" and "Market," where a featured biker stops to gaze at the greenery surrounding him.

This Timberland New Market Boot ad is a clever campaign which portrays the necessity of going outside and exploring the city, providing its audience with a different perspective on the concept of urban living.

Implications - Businesses that promote or support the sustainability and preservation of planet earth will experience favorable results in society today. Eco-conscious consumers will likely reward those companies that engage in business models dedicated to ensuring the well-being of the environment and its occupants.