What is the trend of pre-worn aesthetic?

Footwear and clothing that mimic a pre-worn aesthetic are becoming popular, providing an opportunity for designing and manufacturing pre-distressed products.

What is the trend of collaborative collections?

Collaborative collections between brands are on the rise, providing an opportunity for brands to expand their audience and create unique products.

What is the trend of mix of textures?

Combining different textures and materials in footwear and clothing designs is becoming a popular trend, offering an opportunity for innovative material and production processes.

What are the implications for the footwear industry?

The footwear industry can benefit from creating footwear that incorporates a pre-worn aesthetic or a mix of textures, and collaborating with other brands to create unique collections.

What are the implications for the fashion industry?

The fashion industry can capitalize on the popularity of pre-worn aesthetics and collaborations to create unique clothing collections and expand their audience.

What are the implications for the manufacturing industry?

With a growing demand for pre-worn aesthetics and unique collaborations, the manufacturing industry can innovate production processes to make the manufacturing of these products quicker and more sustainable.

Stained Neutral-Toned Sneakers : thisisneverthat 1

thisisneverthat and New Balance Debut the '1906R' and '2002R'

Kanesa D — July 27, 2022 — Fashion

References: intl.thisisneverthat & hypebeast

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New Balance has reunited with thisisneverthat for two more sneaker silhouettes dubbed the New Balance ‘1906R’ and ‘2002R,’ respectively. The ‘1906R’ is a unique offering, featuring stain-like spots throughout the shoe to mimic a pre-worn aesthetic. The sneaker also boasts a mesh-like base with gray overlays and white laces. The ‘2002R’ silhouette opts for a cleaner look, combining shades of gray and navy on the uppers, toe box, and overlays. This iteration has a smooth base and textured laces, and consumers can spot “New Balance Running” on the uniquely-designed tongue units.

In addition to footwear, the collection offers coach jackets, nylon shorts, hoodies, T-shirts, and hats. The thisisneverthat x New Balance collection arrives Aug 4, 2022, at 9 pm EDT via New Balance’s website and stores.

Image Credit: thisisneverthat

Trend Themes

Pre-worn Aesthetic — Footwear and clothing that mimic a pre-worn aesthetic are becoming popular, providing an opportunity for designing and manufacturing pre-distressed products.
Collaborative Collections — Collaborative collections between brands are on the rise, providing an opportunity for brands to expand their audience and create unique products.
Mix of Textures — Combining different textures and materials in footwear and clothing designs is becoming a popular trend, offering an opportunity for innovative material and production processes.

Industry Implications

Footwear — The footwear industry can benefit from creating footwear that incorporates a pre-worn aesthetic or a mix of textures, and collaborating with other brands to create unique collections.
Fashion — The fashion industry can capitalize on the popularity of pre-worn aesthetics and collaborations to create unique clothing collections and expand their audience.
Manufacturing — With a growing demand for pre-worn aesthetics and unique collaborations, the manufacturing industry can innovate production processes to make the manufacturing of these products quicker and more sustainable.

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