A buzzing newsroom and a Generation Z-favored social media platform come together seamlessly as The Washington Post creates a brand Identity on the wildly popular TikTok platform.
This unique account chronicles the goings-on of the newsroom, leveraging meme culture and the personalities of various staff members to get their message across. In one instance, the database editor for the Post's investigations unit, Steven Rich, used a Justin Bieber song to help the audience understand how reporters make requests under the Freedom of Information Act.
The Washington Post's video producer, Dave Jorgenson described his vision for the account to CNN Business by stating, "I've always found our newsroom is filled with a lot of really funny people, even if they're kind of dorky and sort of nerdy..that's our humor. And so I sort of sought to reflect that humor on TikTok within all of our videos that we publish each day."
Image Credit: The Washington Post