The Air Jordan 37 has received a neutral-toned makeover after the recent unveiling of the Toronto Raptors-themed colorway earlier this week. The sneaker comes in a perfect mixture of black and white tones, boasting a Lenoweave upper construction and mesh TPU forefoot panels. The tongue, collar, and pull tab come dipped in a solid black shade while the laces feature white specks across the black base fabric. Jordan Brand stays consistent with its Jumpman logo on the translucent heel clip and on the insole, and the shoe is rounded off with a Formula 23 midsole and a Zoom Air unit at the forefoot.
These sneakers are slated for release on Nov 13, 2022 at Nike and select retailers. The ‘Oreo’ Air Jordan 37 is expected to retail for $185 USD.
Image Credit: Nike
Why This Trend Is Growing
- Neutral-toned Sneakers
- Opportunity for sneaker brands to explore more understated and versatile colorways for their shoe designs.
- Hybrid Materials
- Possibility for footwear companies to experiment with new combinations of materials for shoe uppers and soles.
- Translucent Elements
- Innovative chance for sneaker manufacturers to incorporate see-through materials for unique design elements.
Industries Being Reshaped
- Athletic Footwear
- Opportunity for athletic footwear brands to create a new market with neutral-toned sneakers that appeal to consumers seeking a more versatile athletic shoe.
- Fashion Retail
- Potential for fashion retailers to tap into a new market for understated, hybrid-material sneakers that can be dressed up or down.
- Sporting Goods Retail
- Chance for sporting goods retailers to cater to consumers seeking innovative athletic shoes with see-through design elements.
