If you take your video gaming seriously, you should proudly show it with your very own Star Wars: The Old Republic t-shirts. Now, online players of the MMORPG can demonstrate their affinity for the science fiction game in the real world whilst showing other players who their allegiance belongs to and what character class they play.
The Star Wars: The Old Republic t-shirts are made by Jinx, a clothing company for gamers and geeks, and they currently have 24 designs to choose from. You can show that you’re a Smuggler or a Sith Inquisitor by choosing the corresponding t-shirt design you want. They’re made from 100% cotton and available in men’s and women’s styles because, contrary to popular belief, there are female Jedis and Siths.
Key Themes Behind This Trend
- Gaming Apparel
- The trend of creating and selling branded apparel for video game enthusiasts is on the rise.
- Virtual-to-real Merchandising
- The strategy of creating merchandise for virtual world players to demonstrate their loyalty to games in the real world creates new opportunities for online gaming companies.
- Personalized Apparel
- The demand for personalized apparel that allows people to express their personalities, hobbies and interests is growing.
Where This Applies
- Video Games
- Video game companies can create merchandise lines for their online players to wear and show their loyalty in the real world.
- Apparel
- Apparel companies can partner with video game companies to create branded clothing lines for video game enthusiasts.
- E-commerce
- E-commerce platforms that sell apparel can expand their offerings by adding personalized and branded clothing lines for niche markets like video game enthusiasts.
