Anti-Assault Protests

SlutWalks are a Response to Attitudes About Rape

SlutWalk protest marches began in April of 2011 in Toronto, Canada, and are now an international movement of rallies in cities worldwide. The SlutWalk started as a response to January 2011 comments by an officer with the Toronto Police Service, who suggested that women could avoid sexual assault by not dressing like “sluts.” Constable Michael Sanguinetti is quoted as having said, "women should avoid dressing like sluts in order not to be victimized," during a speech at a New York University safety forum.

While nearly everyone agrees that what a woman wears should not excuse sexual assault, not everyone agrees that the SlutWalk is a good idea. Many say that the very idea buys into male-defined sexuality. Others have argued that the message is one of double standards: provocative dress gives women permission to sexualize their environment while insisting that men remain sexually neutral. Still, protesters in cities including Toronto, Seattle Delhi, Mexico City and London have donned too tight, too short, too provocative garb and taken to the streets to make the point that dress shouldn't matter when it comes to sexual assault.

Image Credit: <a rel="nofollow" href="http://www.msnbc.msn.com/id/42927752/ns/us_news-life/t/cops-rape-comment-sparks-wave-slutwalks/">1</a> | <a rel="nofollow" href="http://www.cosmopolitan.com/advice/tips/slut-walks-in-cities-around-world">2</a> | <a rel="nofollow" href="http://thephilanews.com/a-new-protest-movementslutwalks-in-us-16467.htm">3</a> | <a rel="nofollow" href="http://articles.nydailynews.com/2011-05-06/news/29534150_1_sexual-assault-stigma-victims">4-5</a>

Sexual Assault Awareness
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Gender Equality Activism
Identifying opportunities to promote equal rights and challenge societal norms.
Feminist Movements
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Where This Applies

Social Activism
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Fashion and Clothing
Creating inclusive and non-judgmental fashion brands that challenge societal expectations and promote self-expression.
Education and Training
Implementing educational programs and workshops that address consent, respect, and healthy relationships.
SCORE
1.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 13%
Activity 18%
Freshness 8%

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