Supreme has extended its collaboration with Nike to release a new version of the ‘Shox Ride 2’ silhouette. The shoe relies on dark black tones for the majority of its design. Mesh underlays are the most prominent feature, contrasted by shiny black Swooshes and leather collars. A white Swoosh rests on the tip of the toe box, while consumers can find other white accents on the tongue. The ‘Shox’ pistons are wrapped in a white Supreme logo, while the insole is dressed in a bold cherry shade.
The sneaker was first seen in visuals for the Supreme Spring/Summer 2022 lookbook, and now consumers can get a personal look at what they look like on foot. Supreme is expected to announce more colorways for this model shortly, and consumers can also visit their dedicated website in anticipation of a release date.
Image Credit: Clint419
Why This Trend Is Growing
- Luxury Streetwear
- There is an opportunity for luxury fashion brands to collaborate with streetwear brands, such as Supreme and Nike, to create high-end sneakers.
- Sneaker Customization
- There is an opportunity for companies to offer sneaker customization services to consumers who want unique and personalized footwear designs.
- Sustainable Sneakers
- There is an opportunity for companies to create sustainable sneakers using eco-friendly materials and production methods, while still meeting the demands of sneaker enthusiasts.
Industries Being Reshaped
- Fashion Industry
- Collaborations between streetwear and luxury fashion brands, such as Supreme and Nike, offer opportunities for growth and appeal to younger consumers.
- Customization Industry
- Companies that offer sneaker customization services cater to consumers who want unique and personalized designs and can expand their offerings to include other products.
- Sustainable Fashion Industry
- Companies that produce sustainable sneakers using eco-friendly materials and production methods can appeal to consumers who prioritize environmental consciousness and can differentiate themselves in the market.
