In an effort to give women more menstrual care options, the Femtech apparel line, Ruby Love, launched a new collection of period panties that boasts cutting-edge leak-proof technology. The brand was born from a need to provide women their new go-to underwear during their period. The panties boast a dri-tech mesh, organic cotton, and a built-in absorbent liner.
The Ruby Love collections boast an array of flattering cuts for all body shapes including the 'Bikini' to keep you covered during the day, the Hipster offers a lower rise and are great for sleeping in, the Hi-Cut features tummy control and maximum coverage for lasting comfort. The panties come in a variety of fun prints ranging from magenta blue to snakeskin grey.
Key Themes Behind This Trend
- Period-proof Underwear
- Developing innovative underwear with dri-tech mesh and built-in absorbent liner technology for menstrual protection.
- Femtech Apparel
- Combining fashion and technology to create clothing that caters specifically to women's health needs like menstrual hygiene and comfort.
- Flattering Cuts for All Body Shapes
- Designing diverse and inclusive collections that feature cuts for all body types for maximum comfort and confidence.
Where This Applies
- Femtech
- Creating tech solutions for women's health needs, such as menstrual hygiene, fertility, and sexual health.
- Apparel and Fashion
- Developing apparel using innovative materials and designs to cater to specific needs and create new opportunities for growth.
- Beauty and Personal Care
- Creating products and services for personal hygiene and care that cater to menstrual health and comfort for women.
