Sportswear giant Nike has announced the launch of the Nike Air More Uptempo in 'Rough Green.' The new pop art-inspired design will be officially included in the brand's Guard Dog collection.
The new silhouette arrives in a black and military green colorway, which works to highlight the built-in 'AIR' lettering located on the shoe's upper. Meanwhile, the base of the sneaker features a leather and nubuck construction. Elsewhere, the iconic Swoosh logo is dotted on the tread, midsole, and toe. Like previous models, the 'Rough Green' version maintains the classic Air Max cushioning while introducing new branding on the outsole and a snug-fitting sock liner on the interior.
The sneakers insole features a graphic of a dog growling alongside the lettering "NIKE AIR." So far, Nike has only released these teaser images with no solid launch date for the sneaker.
Image Credit: Nike
What Makes This Trend Stand Out
- Pop Art-inspired Sneakers
- Opportunity for brands to incorporate iconic artwork and bold graphics into new footwear design.
- New Sneaker Colorways
- Opportunity to expand product offerings by incorporating new and bold color combinations.
- Graphic Insoles
- Opportunity to add unique and creative design elements to the inside of sneakers.
Sectors Adopting This
- Sportswear
- Opportunity for established sportswear brands to introduce new products with unconventional designs that capture consumer attention.
- Footwear
- Opportunity for footwear brands to capture new audiences by introducing iconic artwork inspiration in their products.
- Fashion Design
- Opportunity to introduce new trends in fashion design with pop art-inspired elements that draw inspiration from the past.
