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The Rodarte by Grey Magazine Shoot Reinvigorates Old Pieces

 - Dec 11, 2012
References: rodarte.net & grey-magazine
From the beautiful mindset of the team at Grey Magazine to the whimsical ideology of the sisters at mega fashion house Rodarte, the Rodarte by Grey Magazine spread captures a vintage-esque appeal to the fashion house's later pieces and modernizes them for today's society. The idea of recreating the aura around old pieces from previous collections makes for a dramatic unveil of a thought-provoking photoshoot.

The dark photoshoot from Rodarte by Grey Magazine displays a vast amount of romantic clothing in a beaten-down hotel to capture the stunning effect of the Rodarte clothing. Showing people the intelligence behind the sister designer duo recreates the brand's beauty and reminds people of the elegance from previous collections, as it removes stigma.