The River Island AW14 Men's lookbook shows that young men can embrace the dapper look their parents would love to see them in without compromising their street cred. Imbuing street style with a bit of a dashing Brit twist, the looks brings the classic gentlemen into the 21st century. Hopefully it will inspire these men to open doors and pull out chairs for their lucky ladies.
From patterned bomber jackets and crewneck sweaters to slim denim and belted trench coats, the River Island AW14 Men's collection concentrates on tailored pieces. It is this particular detail that makes all of the tough looks just as classy. The overall palette of the River Island AW14 Men's line is dark, which is well suited to the fall months.
What's Driving This Trend
- Dapper Streetwear
- Opportunity for fashion brands to merge the traditional dapper look with streetwear to target young men.
- Tailored Menswear
- Opportunity for clothing brands to produce more tailored and refined menswear collections.
- Dark Color Palette
- Opportunity for fashion brands to push dark color palettes in menswear for the fall season.
Who This Affects Most
- Fashion
- Fashion industry can capitalize on the classic and streetwear combination to cater to young male consumers.
- Retail
- Retail industry can capitalize on the trend by featuring tailored menswear collections and dark color palettes.
- Advertising
- Advertising industry can create campaigns that promote the dapper streetwear trend to target young male consumers.
