Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Richard Florida, Founder, Professor & Author of "Who's Your City?" (INTERVIEW)

— August 1, 2009 — Business
Richard Florida is one of the brightest men out there, as he is not only a best selling author and professor, but is also the founder of Creative Class Group, a company that creates new trends in business and the community.

Having written for for the Globe and Mail, the New York Times and the Wall Street Journal, it comes as no surprise that Richard Florida’s book “Who’s Your City?” has been getting rave reviews and is both a National Best-Seller and an International Best-Seller.

10 Questions With Richard Florida

1. How did you get involved in writing and what motivates you to continue?

From an early age to my time as an undergraduate at Rutgers (and later graduate school at Columbia), I have always loved reading and writing. I would spend hours at the library consuming books and readings. I have always enjoyed independent study; I find exploring a research question and identifying potential solutions and answers to be a fulfilling endeavour. 

What motivates me? I think we are a cross roads in economic development and the global economy. Future economic growth will be driven by creativity and innovation; so if we want to increase it, we have to tap into the creativity and innovative spirit of everyone.  That’s what makes me optimistic. For the first time in human history, the basic logic of our economy dictates that further economic development requires the further development and use of human creative and innovative capabilities. The great challenge of our time is to find ways to tap into every human’s creativity.

2. How significant are the topics of cool hunting and trend spotting in the world of business writing?

A critical element of my research is to identify patterns which define trends. To capitalize on those opportunities and challenges, it’s important for businesses, organizations, and communities to understand the broader global picture and where the economy and market is headed in the future.

3. How do you define a trend?

A trend is a direction in which popular culture, society and the economy are moving a given time; we look to trends to provide parameters for defining and identifying patterns of behaviour. 

5. How do you define cool?

I don’t.

6. Do you need a culture of innovation to create something that is cool?

A culture of diversity and tolerance creates a creative environment which can ignite and foster innovative and entrepreneurial ideas. Economic prosperity relies on cultural, entrepreneurial, civic, scientific, and artistic creativity.

Creative workers with these talents need an environment that is open to new ideas and different people. Organizations, businesses and laces receptive to immigration, alternative lifestyles, and new views on social status and power structures will benefit significantly in the creative age.

7. What is the best way to create an infectious idea, product or service?

The product has to be authentic, creative and smart.

8. What is the key to innovation?

Jane Jacobs, one of the leading public intellectuals of the 20th century, captures my sentiments about this question when she said, “Old ideas can sometimes use new buildings. New ideas require old buildings.” I think innovation is depends on an environment that is authentic and steeped in a sense of history.

Innovation also needs an open and diverse environment, where ideas can follow openly without a fear of judgment or ridicule. A diversity of backgrounds helps to strengthen the creative process and spur creativity and generate high-tech growth.

9. Professionally, what do you want to be doing or studying in 10 years?

I am a huge music fan. I would love to write a book about music as the “canary in the coalmine” to gauge a region and community’s technology innovation and creativity. 

10. What are your most important hobbies?

Playing guitar, reading, cycling and speaking to communities and organizations around the world about creativity and economic prosperity.

11. How do you reset yourself to become creative?

Cycling. I am avid cyclist; cycling is the best way to recharge myself.
4.6
Score
Popularity
Activity
Freshness