Raphael Vinoly's Atlas Building Channels Retro Music
Meghan Young — September 3, 2009 — Art & Design
References: rvapc & designboom
Raphael Vinoly's design in the gallery above might be called the Atlas Building, but honestly, it should be re-christened and dubbed the Vinyl Record Cratechitecture. I mean, just take a gander at the photos. I almost expect to see a vast vintage turntable, or better yet, vinyl records stacked up into a funkified superstructure across the street.
Even the architects’ name is too good to be true: Raphael Vinoly. How poetic can you get? And if I was attending this Netherland University (which, by the way, is what this structure is built for), I would want to refer to it as the Vinyl Record Cratechitecture rather than Atlas. Come on, so much cooler, right?
Even the architects’ name is too good to be true: Raphael Vinoly. How poetic can you get? And if I was attending this Netherland University (which, by the way, is what this structure is built for), I would want to refer to it as the Vinyl Record Cratechitecture rather than Atlas. Come on, so much cooler, right?
Trend Themes
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Vinyl Record Cratechitecture — Opportunity for architects to explore the integration of retro and vintage elements into modern designs.
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Music-inspired Architecture — Opportunity for architects to create innovative designs that incorporate elements of different kinds of music.
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Branding Through Architecture — Opportunity for businesses to use unique architecture to establish a distinctive brand image.
Industry Implications
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Architecture — This trend presents opportunities for architects to explore new ways of integrating cultural elements into their designs.
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Music — This trend presents opportunities for music-related brands to use architecture to promote their products and services.
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Hospitality — This trend presents opportunities for hotels and other hospitality businesses to use unique architecture to create memorable experiences for their guests.
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