The Raised by Wolves Fall/Winter 2014 lookbook was shot, once again, by Chicago-based photographer trashhand. Though this is not the first time the Montreal brand has partnered with the photographer, it just might be their most breathtaking collaboration to date. This has a lot to do with the location -- the backdrop of this lookbook is the magnificent Canadian Rockies.
The untouched wilderness is the perfect environment to highlight the brand's outdoorsy offerings, which are perfect for exploring and adventuring. The collection is comprised items such as coaches jackets and down vests (designed with Crescent Down Works).
Arran Gergory, a UK-based artist, has designed a series of custom illustrations for sweats, tees, beanies and embroidered shirts.
What Makes This Trend Stand Out
- Outdoorsy Lookbooks
- Opportunity to create visually stunning lookbooks in breathtaking natural environments.
- Canadian Rockies
- Opportunity to showcase products and brands against the backdrop of the majestic Canadian Rockies.
- Custom Illustrations
- Opportunity to collaborate with artists to create unique and personalized designs for clothing and accessories.
Sectors Adopting This
- Fashion
- Fashion brands can leverage natural environments to create stunning lookbooks that resonate with the outdoorsy trend.
- Tourism
- The Canadian Rockies provide a picturesque destination for outdoor enthusiasts, offering opportunities for adventure and exploration.
- Art
- Collaborating with artists to create custom illustrations opens up new avenues for creativity and unique branding in various industries.
