The Rada SS 2011 collection features some gorgeous handmade bags. The purses are made from leather and garnished with pretty beads and pearls that have been sewn into the fabrics.
The Rada SS 2011 purse collection contains several different styles and sizes that are perfect for cocktail parties, work or a night on the town. These bags are definitely statement pieces that are sure to get you noticed.
Implications - Portability is extremely important from the perspective of female consumers who are interested in carrying their cell phones, wallets and cameras within their handbags. This represents a shift away from small purses and clutches, which are impractical and a movement toward larger, more practical purses that allow for women to carry their essentials.